Deliver an elevator pitch that works!
Here’s the million dollar question… how do you tell people what you do without it being confusing or worse, boring? Follow this framework on how to sell what it is that you do in 30 seconds (or less depending on how many floors you have to go up).
1. Get their attention with a quote, fact, statistic… anything that relates to you, your industry or what you do
2. Introduce yourself (quickly) i.e. I am …. and we do ….
3. Compare yourself with a metaphor for easier understanding i.e. it’s kind of like….
4. Outline your features and benefits of your best selling products / services
5. What is your point of difference / why you’re better than your competitors
6. If there’s still time before reaching the penthouse, hand over your business card and ask them if it’s okay to connect with them
7. Relish in the fact that you’ve introduced who you are, what you do and given them a fun metaphor to remember you by, in less than 30 seconds. Job done.
After being a small business owner for 25 years, I sold my business to concentrate on my true passion: people.
I want to help you find your WHY and your HOW, and to make the necessary changes to improve your business and personal life. Taking control of where you are, but more importantly where you want to be, is what it is all about.
You need to work out what is stopping you, and what changes need to be made or improved on, so you can move forward with gusto and determination. Go get the life you want, it's ready for you!
I’d love to hear from you. x TM.
